Subway - successfully expanding a major food brand’s customer base

The Challenge

Following tough market conditions amongst its heartland the brand needed to expand into new territories.

End Benefit

  • Innovative ‘Dinealong’ methodology leading to clear strategic direction.
  • Better understanding of how to use 3rd party link ups.
  • Clear direction on in store theatre and razzmatazz.
  • Training guidelines to enhance customer experience.

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